Sheltering beneath a vast crescent of shade, a teeming cultural and recreational entrepot, dedicated to the celebration of the global culture of the camel, shimmers like a mirage. Located at the site of the great Saudi festival with its races, auctions, and beauty contests that already attracts two million visitors in January, Camel City adds a vast range of activities, events, and facilities that will enliven the place around the year and draw tens of millions of visitors from around the world. Its museums, theaters, shops, sports facilities, and international exhibitions create their arts and entertainment district in this vivacious resort-like town.